Black and gold? I’m sold!
I’m not a big fan of gold, whether it be jewelery or a car’s color, but there is one exception: when it partially covers a car, and there are “Hurst”…
I'm not a big fan of gold, whether it be jewelery or a car's color, but there is one exception: when it partially covers a car, and there are "Hurst" emblems in all the right places. So when I saw the debut of Hurst Challengers, I started doing the math to figure out if I possessed enough items that could be sold to purchase one.
Unfortunately, I came up more than day and a dollar short, but that hasn't stopped me from dreaming about a Hurst Challenger. In case you're dreaming with me (or on your way to the bank to make a deposit), you'll want to take note of the news below:
Hurst Performance debuts THE LEGENDARY black & gold COLORs on the Hurst/Hemi-Challenger
Legendary Performance Brand Makes History Again!
Irvine,
Calif. (March 30, 2009) – Hurst Performance Vehicles, one of the most
recognized and revered names in automobile history, today announced the
legendary black and gold colors are once again available on a Hurst
“Executive Hot Rod.”
The Hurst/Hemi-Challenger continues the
legacy of Hurst Performance, a brand that has long been synonymous with
speed, performance and quality. The legendary colors offered on these
stunning cars pay homage to the Hurst Muscle Cars originally produced
in white and gold and in rare cases, black and gold.
“Over the
last 50 years Hurst has been a player in almost every segment of the
automotive “go-fast” industry with the best shifters and some of the
coolest cars ever,” said Nate Shelton, Chairman of Hurst Performance.
“We consider it an honor and a privilege to continue the Hurst legend
with the black and gold colors. I can’t wait for each of you to see
this car...it’s so cool I personally bought one for myself.”
Both
the black and gold and the white and gold Challengers are available in
performance stages. Series 2 vehicles are available through
participating Dodge dealers nationwide, while Series 3, 4 and 5
vehicles are only available from Hurst Performance Vehicles. For more
information please visit the company website at www.hurst-performance.com.
***********
About Hurst Performance
Founded
in 1958, Hurst Performance is one of the most recognized and revered
names in the automotive performance arena. The Hurst brand has long
been synonymous with speed, performance and quality, with an impressive
track-record of pioneering high performance products and vehicles for
all forms of motorsports and hot-rodding. Hurst was one of the first
specialty companies to partner with the OEMs and bring enthusiasts
limited edition performance vehicles like the legendary Hurst/Olds 442.
For more information please visit www.hurst-performance.com.

Angelo Van Bogart is the editor of Old Cars magazine and wrote the column "Hot Wheels Hunting" for Toy Cars & Models magazine for several years. He has authored several books including "Hot Wheels 40 Years," "Hot Wheels Classics: The Redline Era" and "Cadillac: 100 Years of Innovation." His 2023 book "Inside the Duesenberg SSJ" is his latest. He can be reached at avanbogart@aimmedia.com